“Sustainable style for free spirits”
The brand Van Asch was started at the beginning of the 21st century by the colorful woman Rachel Van Asch. At first, Rachel designed clothing and furnishings that were sold around the world in various stores. But after a few years, they began to focus more on interior decoration and online sales. After a move to Sweden and major life events, Rachel became more and more aware of the connection between consumption, production and sustainability. Therefore Van Asch was re-launched in 2018 in a new format focusing on sustainability. Since the beginning of 2018, all textiles are produced in organic cotton.
Van Asch also donate 5% of the sales value to strengthening women in rural areas in India through the organization CIRHEP. At CIRHEP in Tamil Nadu, women are empowered by learning organic farming that takes into account local conditions. Women are also given the tools they need to get out of poverty. A profit for both women and the environment!