Streetwear with a message
New Black is a streetwear brand, founded in 2011 and was established rapidly in the Swedish market. What started with a small collection of 5 t-shirts has now evolved into full-scale collections that grow every year. Not only in Sweden but also abroad.
New Black is about expressing yourself. New Black is the brand that starts conversations and is carried by people who have something to say.
Everyone’s equal value is a fundamental starting point for New Black’s work. Therefore, New Black, together with its customers, supports the organization WONSA, which works for a world free from sexual violence.